|Tom knows it's 'going down the tubes'|
|Tom Daley reading the reviews ?|
'Splash !' sees Olympic diver Tom Daley 'train' 15 'celebrities' to dive in front of judges - but viewers said it has plunged television to “a new low”.
Plus people love celebrities, especially when they’re being put through the wringer.
|Jo Brand - Diving Expert ?|
|Leon Taylor and baby Tom|
They’re padding it out.
In reality it is a diving competition featuring individuals who can't dive - which is a bit like having swimming races for people who can't swim.
In addition, swimming pools have a habit of bringing back childhood memories of unpleasant school swimming lessons, or junior swimming club sessions.
Unlike Tom, many people have an aversion to swimming pools, unless it's part of a five star hotel - preferably somewhere very hot.
Of course, like so many TV programs, 'Splash !' required sponsorship - in this case Domino’s Pizza
The fully integrated sponsorship package was negotiated by ITV Commercial and Arena Media on behalf of Domino’s Pizza.
|Tom Daley and Domino’s Pizza|
|Tom Daley and Nestle|
An ITV Commercial spokesperson said: "We are very excited for our new entertainment show Splash! to hit screens and entertain families all over Britain. (entertain ?)
|Tom Daley - Posing|
|Tom Daley - 'Six-pack'|
Simon Wallis, sales and marketing director at Domino’s also added: “Our decision to sponsor this brand new show fits perfectly in line with our target audience, promoting Domino’s at the ideal time and in the right place.”
The 'target audience' is obviously big fat slobs, glued to their L Z Boys (that's a chair for those not in the know) in front to the TV.
So once again Tom gets associated to purveyors of fattening, unhealthy food - Tom Daley is already associated with Nestle.
So much for the Olympic legacy !
And in case anyone's missed the point - you don't get a 'six-pack' (abdominals) like Tom Daley by eating Pizzas and chocolates.
Tom Daley takes bronze - at the Olympics - Celebrating defeat ?
|Waterstone Book Launch|
|'Jonathan Ross Show'|
|Tom in shorts|
|Tom Daley - Male Stripper ?|
|Tom Daley 'checks out' Anthony Ogogo|
|Anthony Ogogo - Gold Speedos|
It's our Tom with Olympic boxer Anthony Ogogo.
"Are you thinking what we are thinking?"
While some might think it amusing - it's also rather sad.
Tom sexuality is up for debate - and we know nothing for sure, except he's clearly 'screaming'.
I wonder if he even knows himself?
And perhaps one should worry about Tom, now he's become a Saturday 'teatime' TV 'superstar' and is regularly 'exposing himself' - meaning just by being himself - he'll just be the subject of ever more scrutiny and speculation - check Twitter for endless comments just on how he walks and talks.
Such is the power of social media this chatter will inevitably transfer into the papers.
This is the modern world; a virtual world where being 'in the closet' is now virtually impossible.
And PR feeds and 'paparazzi shots' to the press about his possible "girlfriends" will ultimately only make it worse.
It's already seeping in, slow as sludge - for now.
And who do you think writes the 'celeb mags' and tabloid gossip pages?
It's gay guys, who think that being 'gay' is almost boringly normal - and that now it's being 'in the closet' that's a little 'queer' - or should we say odd.
And meanwhile the poor boy could be dying inside, silently 'screaming'.'
Olympic bronze medallist Daley was heavily criticised before London 2012 for not concentrating enough on his sport.
Now British Swimming chief executive David Sparkes has raised concerns over 18-year-old Daley's role as a mentor for the celebrity divers in Splash!
Sparkes said: 'Tom is an incredibly talented young man, but he's yet to achieve his full potential and it's only going to get harder to achieve that Olympic gold medal as he gets older.
'You can rest assured the next Chinese diving superstar will not have such distractions from training.
Agent Jamie Cunningham said: 'Whatever people think about the show, Tom has come across incredibly well. We would only agree to such an undertaking at a quiet time of the year.
British Diving performance director Alexei Evangulov had warned last February that Daley faced missing out on an Olympic gold medal unless he reduced his media and sponsorship work.
He said: 'If I had power over this, I would restrict it. If you look at the Chinese, they work three times harder. That's the only secret. Just work hard.'